1. Introduction:Medicinaland Aromatic Plants – MAPs have been used by human beings since antiquity for healing various illnesses. Nowadays, MAPs are largely used in pharmacy, cosmetology, perfumery as well as the food industry. The global resurgence of interest in MAPs provides opportunities in Greece and inother countries to derive economic benefits.Over the last decade in Western Europe, there has been a two–fold increasein the MAPs consumption. The global production of MAPs is distributed in the following sectors: Food and beverage market uses almost 50 %, cosmetics market uses almost 25 % and pharmaceutical market covers almost 20 % of total production. The rest amount is used for other purposes such as insecticides production. \r\nThe purpose of this research is to examine market prospects and create a strategic plan to promote MAPs, both in Greece and abroad.\r\n2. Methodology: In order to determine the perspectives of MAPs market, the authors used Porter\'s Model of Five Competitive Forces and the PEST–DG analysis. Consumer interest in MAPs products was recorded, distributing a structured questionnaire to a sample of 100 participants.\r\n3. Results: The cultivation of MAPs protects the valuable endemic flora of Greece.MAPs market could be more effective and profitable, clustering and combining plants with other dynamic agricultural products, such as Mediterranean olive oils and Greece’s national cheese-feta. Customers of MAPs believe that a strong brand name is a symbol of quality. Young consumers tend not to realize the beneficial effects of MAPs on human health.\r\n4. Conclusions:This sector has huge profit margins.It is recommended that existing farmers be organized into producer groups and economies of scale.Propagating material of MAPs is crucial to be certified, in order to achieve entrepreneurial success for the high qualitative traits of Greek MAPs.